SUMO certified by BVDW
The biggest search engine marketing companies in Germany are members of the "search engine marketing" team within the BVDW - SUMO is also an active member. Guidelines and procedures are defined to guarantee "clean" optimisation.
Only those search engine marketing companies adhering to these requirements will be certified as respectable by the BVDW - companies contacting certified providers do not need to worry about any negative consequences from optimisation.
Goals of the search engine marketing team
The most important goal is to make the market transparent. Therefore, guidelines and procedures have been defined to enable a "clean" search engine optimisation. The team sees itself as an interface between the search engine and the optimisation process, facilitating an increase in the quality of search engine marketing for companies.
Companies should also be informed about the possibilities of search engine marketing - which marketing goals are realistic or not.
For further information about this team : www.bvdw-sem.de
About BVDW
The Federal Association of Digital Economy (BVDW, previously: dmmv), a registered association, was founded in August 1995 and has since then become the most significant group representing the interests of the German digital economy (Internet-/ Multimedia- and the software industry) with approximately 1000 members. It stands for lobbying, a Know-How-Pool and a platform for communications.
The BVDW is not only involved in its own work like creating recommendations for training and further education, calculation bases and quality control but also works with the legal aspects of the digital economy. The BVDW creates and ensures the basis for new business areas in interactive media.
